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Logo Use

Girl Scouts is a beloved, iconic brand. Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us. These much-admired brand elements ensure that any of our branded items can be readily recognized as belonging to Girl Scouts. With everything we create, we aim to stay true to our brand and the values it represents--leadership, sisterhood, and inclusion.

All Girl Scout products, and the images and phrases featured on these products, serve to enhance Girl Scouts' brand voice and mission. These products and their identifying marks continue to speak to the general public long after an event or project has ended. We need to be clear and consistent about the messages our products and designs convey to Girl Scouts, potential Girl Scouts, and non-Girl Scouts.

Everyone in Girl Scouting--including our partners--has a role in protecting the Girl Scout name and marks against unauthorized, inconsistent, and unlicensed use. Careful presentation of our products and our messages safeguards and strengthens the overall brand. The importance of such vigilance cannot be overstated.


1. Community and Troop Activity/Event Flyers - Community and troop volunteers are welcome to create their own flyers using the guidelines outlined below.

2. T-Shirts, Patches and Other Branded Items - Communities and troops are allowed to make branded T-shirts as long as they are not sold for profit.

3. Branding Questions - Take a closer look at GSUSA's complete branding guidelines by downloading the brand cheat sheet.

4. Girl Scout Logos - The Girl Scout logo must be placed on the far LEFT side of every page, flyer, document, etc. Make sure to leave adequate white space around the logo to avoid crowding the logo. GSUSA recommends leaving at least the same amount of white space around it as the "g". Do NOT stretch or modify logos or service marks in any way. Download logos and servicemarks below.

5. Referencing Our Name - When mentioning our name in copy use either Girl Scouts or Girl Scouts of San Jacinto Council. If abbreviating use initial caps in all text, GSSJC. (Only the logo image should be lowercase.)

6. Required Fonts - Girls, troops, volunteers, etc. are to use to the Palatino font and its variations for any design materials that are created.

7.  Colors:

Text needs to be either in black or white at all times. No exceptions.

The Trefoil should be green, as downloaded. If printing in black and white, it can be black.

8. Photos - Choosing photos to use for your piece is extremely important. Remember to focus on moments that matter, we want the world to see and feel for themselves all of the amazing things our girls are doing and showcase the Girl Scout Leadership Experience. ​​​

Make sure you have permission to use girls, volunteers and guests in photos. If taking photos outside of a troop event that requires the F-204 Permission Slip, use this form.

Download Logos

Download and use the following images for any materials you and your troop create!  Right-click on the image and choose "Save Picture As" to save it to your computer.


The United Way logo should be used with the Girl Scouts of San Jacinto Council servicemark on all public-facing materials. The United Way logo should not be larger than the GSSJC servicemark.

Download Zoom Backgrounds

Download and use the following images for virtual meeting backgrounds.  Right-click on the image and choose "Save Picture As" to save it to your computer.

Download PowerPoint Template
Highest Awards Servicemarks

Used for communications specific to Girl Scouts’ highest awards: the Gold, Silver, and Bronze Awards.

  • When referring to the highest awards as a whole, use the Movement or council servicemark.
  • Highest award servicemarks should be used in place of the Movement servicemark and never used together.

​​​​​​​With the exception of color, these servicemarks are subject to the same guidelines as the Movement servicemark.

To represent a specific council in highest award communications, replace the highest award servicemark with respective our council servicemark, and use headlines and copy to communicate the specific highest award. Do not use the council servicemark and the high award servicemark at the same time.